seat choice and snack selection
Now the CINEMA is spying on you: Popular UK chain is secretly using AI to monitor viewers - including their seat choice and snack selection
From smartphones to air fryers, several popular gadgets have been found to'spy' on users. Now, it seems that not even the cinema is safe. British cinema chain, Vue, is quietly using artificial intelligence (AI) to track viewer habits and boost admissions. Affecting all of its 93 cinemas in the UK and Ireland, the system identifies the best locations and times to show films in order to maximise ticket sales. So if you saw'Gladiator II' or'Paddington in Peru' at a Vue cinema over the weekend, there's a chance your viewing habits have been used to inform future screening times.